Scrumball
Influencer marketing AI agent with 120M creator database
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Scrumball runs influencer marketing campaigns through a team of AI agents backed by a database of more than 120 million creators. Named agents handle the stages of a campaign: analysing the brand, finding creators who fit, automating outreach, and tracking return on investment.
The idea is to compress a process that normally takes an agency weeks, from brief to shortlist to signed creators to results, into minutes, with the platform managing execution.
It is aimed at brands and marketing teams that want to run creator campaigns at speed and scale without building an in-house influencer team or paying agency retainers for each campaign.
AI-assisted draft, human-reviewed before publishing — see how we choose & review tools.
Why we picked it
Scrumball stood out for the sheer scale of its creator database, 120 million, behind named agents assigned to each campaign stage — that scale is worth naming as the actual difference-maker for finding a genuine fit, not just automating outreach to whoever's easiest to reach.
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