GoodLads
AI growth manager for Google Ads: hypotheses, experiments, verdicts
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GoodLads reads the last 30 days of your Google Ads performance and generates 3 hypotheses per campaign to improve ROAS or CPA. Each hypothesis names the signal it found in your data, the proposed change, and the predicted metric move — then applies it in one click.
The tool never auto-edits your campaigns. Every change goes through your approval: proper Google Ads experiments where possible, new paused ads where not, and clearly marked live edits only when nothing else works. Each hypothesis moves across a kanban board from proposed to completed with a p-value and clear statistical verdict.
Built for accounts spending $10K-$250K/month. Supports MCP for use with Claude, ChatGPT, and Codex. Plans from $100/month for one account to $1,000 for up to 10 accounts.
AI-assisted draft, human-reviewed before publishing — see how we choose & review tools.
Why we picked it
GoodLads earns its spot for never auto-editing your campaigns — naming the signal, the proposed change, and the predicted metric move, then waiting for your click, is worth naming against ad tools that quietly change budgets on their own while you're not watching.
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