Zuvees, a UAE-founded B2B marketplace for MENA commerce, closed its Series C round with $50M funding. The capital targets two areas: expanding AI-powered vendor-buyer matching and scaling regional logistics networks.
The company uses machine learning to match suppliers with buyers based on historical performance, pricing patterns, and delivery reliability. As the platform scales, its AI models improve—classic network effects in commerce.
Why it matters locally: MENA's SME-to-SME commerce has historically relied on fragmented channels and manual relationship-building. Zuvees' AI matching layers removes friction and trust barriers. The regional play is strategic—supply chains from Saudi to Egypt benefit from hyperlocal intelligence.
The round was led by Saudi Vision Fund and regional VCs. It signals growing appetite for AI-native MENA startups among institutional investors.
