President Donald Trump has signed an executive order requiring the entire US executive branch to stop using the term "artificial intelligence" in official policy documents, websites, and press releases — replacing it with "Super Intelligence." The rebrand was announced at a White House event following a luncheon with tech CEOs including Nvidia's Jensen Huang and Elon Musk.
"The word super is the best word of all, and it's the simplest," Trump said, adding that Chinese President Xi Jinping "loves it" too. "We don't want to hear artificial. Because it's not artificial. It's very powerful, it's very brilliant." He compared the term "artificial" to "fake news," saying it carried negative connotations the administration wanted to shed.
While past regulations and documents are exempt, the shift is more than cosmetic. Superintelligence is an industry term for particularly powerful AI systems, but the order repurposes it as a blanket replacement for the statutory definition of AI. Officials will be expected not to acknowledge the terms "artificial intelligence" or "AI" in relevant settings going forward.
Trump framed the meeting around "tremendous self-regulation" by tech companies, saying automatic enforcement comes from the DOJ and FBI. On data centers — a flashpoint in local politics — he said companies will "work to make the community happy" and predicted they would become "very popular." The terminology shift is the most visible output of a meeting that produced no binding new safety commitments.
