Meta launched Muse on September 8, positioning it as the world's first personal AI agent built for everyone. The product is the latest step in Meta's multi-billion-dollar strategy overhaul designed to revitalize its position in the AI race against rivals like OpenAI, Anthropic, and Google.
Muse is designed to help with everyday tasks and projects — online shopping, sending emails, planning trips. Once given a goal, Meta says Muse can work autonomously, opening browsers, filling out forms, and even negotiating on users' behalf. For lengthy tasks, the agent continues working in the background after users close the app, returning if something changes or if it needs approval for actions like making a purchase.
The assistant rolls out in the US on iOS, Android, and muse.ai, with AI glasses support coming soon. It will be free for most users, though Meta mentioned paid subscriptions for power users without specifying costs or limits. Communication happens through the Muse app or WhatsApp.
While Meta pitches Muse as groundbreaking, the product is similar to a growing array of AI assistants from competitors, including OpenAI's ChatGPT Work, Anthropic's Claude Cowork, Microsoft's Copilot Tasks, and Google's Gemini Spark. Meta hopes to differentiate on ease of use, claiming there is no learning curve and no technical experience required.