Launch · TechCrunch ·

New AI search engine lets you find yourself online in the LLM era

In the Weights lets users find what LLMs know about them, addressing gaps when traditional web search no longer surfaces personal identity data.

Based on reporting by TechCrunch — analysis by dalili

In the Weights is a new search tool designed for the age when both search engines and chatbots shape what people learn about you. Created by Thomas Dimson and Joey Flynn, the tool lets users search what LLMs have been trained to say about them—a response to the feeling that traditional web search has stopped being the canonical source of identity.

The problem the creators identified: search results have fragmented. Google doesn't return what it used to, and now millions of people are learning about who you are from ChatGPT, Claude, and other LLMs. In the Weights aggregates information across these sources to give users a comprehensive picture of their digital footprint.

The tool exemplifies a broader shift in how people manage their digital identity. As AI becomes the primary interface for information discovery, tools that help people understand and manage their AI-mediated presence become increasingly valuable.

Key takeaways

  • New tool aggregates AI and search data about you
  • Responds to fragmented digital identity landscape
  • Reflects shift of discovery from Google to LLMs

Why it matters

Identity online is no longer centralized in Google. As AI becomes the primary discovery interface, tools that help you understand what AI knows about you become essential infrastructure for digital self-management.

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