Launch · The Verge ·

Google Discover gets an AI chatbot that tunes your feed

Google will let you describe what you want to see in Discover; a chatbot-style AI tunes the feed and remembers your preferences for future visits.

Based on reporting by The Verge — analysis by dalili

Google will soon let users tune their Discover feed by simply describing what they want to see. The feature, rolling out to the Google app in the coming days, uses AI to automatically adjust the feed and "remember" preferences for future visits.

The option lives inside the three-dot menu on the Discover feed. Tapping it opens a chatbot-style interface where users describe their preferences; the chatbot confirms the choices and lays out the types of content it will prioritize, with the option to add more detail if it gets things wrong.

Discover currently serves recommended articles based on a user's activity across Google's search engine and apps. AI-driven feed tuning is becoming standard elsewhere too: YouTube, Instagram, Bluesky, and X have all added similar ways to customize feeds with AI.

Google announced a couple of adjacent changes as well, including personalized daily audio briefings in the Google News app on Android. There is also an update to Preferred Sources, which lets publishers place an interactive button on their own sites so readers can quickly add an outlet to their list; the feature spans Search's top stories section, AI Overviews, and AI Mode.

Key takeaways

  • Describe what you want to see; Discover tunes itself with AI
  • The chatbot confirms choices and remembers preferences
  • Rolling out in the Google app within days
  • YouTube, Instagram, Bluesky and X offer similar AI controls

Why it matters

Google is betting that natural language beats settings menus. Conversational feed tuning changes the discoverability calculus for publishers: visibility will depend less on rankings alone and more on how well content matches intent that users describe in their own words — a shift media marketers will study closely.

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